From Kuwait to Pakistan to California, bringing tradition into everyday life.

About Babo

Babo's Kitchen makes modern Panjiri - a centuries-old South Asian snack reimagined for today's pantry.


Rubab grew up between cultures and kitchens, shaped by the women, flavors, and everyday rituals that surrounded her. Born in Kuwait, raised in Pakistan, and now rooted in California, she learned early that food could carry more than nourishment; it could carry memory, belonging, and home.

Years later, during one of the hardest seasons of her life, she found her way back to those memories through cooking. She called aunties and grandmothers, relearned family recipes, and slowly filled her kitchen with the familiar aromas of toasted lentils, ghee, and cardamom. At the center of that journey was Panjiri - a traditional South Asian snack cherished for generations, known for its nourishing ingredients and everyday comfort.

Today, Babo's Kitchen brings that same spirit into modern life through heritage-inspired snacks made in California for today's pantry. Every bag of Babo's Panjiri is handcrafted in California from a family recipe passed down through the women in Rubab's family; a tradition now finding its place in kitchens far beyond where it began.

  • The Idea Behind Babo

    Babo represents the quiet force behind everything that works, the ones who carry, support, and make things possible, often without being seen. It’s an idea rooted in care, consistency, and the kind of effort that doesn’t ask for attention, but shapes everything around it.

  • Rooted in Everyday Moments

    That idea lives in the kitchens, routines, and small moments that hold everything together. It reflects the women, the traditions, and the ways food has always been used to nourish, support, and bring people back to themselves.

  • Built Into Everything We Make

    Babo’s Kitchen carries that same energy into the food itself, simple, intentional, and made to support everyday life. Nothing complicated, nothing performative, just something you can trust, return to, and share.

Our Values

  • Rooted in community, made to be shared.

  • Nourishment built in, for everyday life.

  • Connection rooted in where we come from.

FAQs

  • Panjiri granola is a modern take on a traditional South Asian snack known for its nourishing, energy-supporting qualities. We use lentils, nuts, seeds, ghee, and warming spices to create a gluten-free granola that’s both comforting and functional.

  • You can enjoy it with milk, over yogurt, in smoothie bowls, or straight from the bag as a quick snack. It’s made to fit easily into your routine.

  • Yes, our Signature Snacks like Panjiri Granola & Panjiri Crunch bars are 100% gluten-free. We don’t use oats or wheat, making our products a great option for anyone following a gluten-free diet. Some seasonal items may contain allergens that are highlighted under their category accordingly.

  • Yes, our products contain ghee (clarified butter) and nuts. Please check the ingredient list for full details if you have allergies.

  • Most granolas are oat-based and rely on refined sugars or oils. Ours is made with lentils, seeds, and ghee, making it naturally higher in protein and fiber while still feeling easy to eat and enjoy.

  • We offer both lightly sweetened and unsweetened options, so you can choose what fits your preference.

  • Panjiri has traditionally been used to support nourishment during postpartum recovery. While our products are made for everyday life, many people enjoy them as a simple, nourishing option during that time. Always consult with a doctor if you have any health conditions.

  • All of our snacks are made in small batches in California to ensure quality, freshness, and consistency.